Google Tests New Approach to Mapping

Google has introduced a new service that enables mobile phone users to determine their approximate location and retrieve mapping information without the use of GPS.

This service, currently being tested, requires Google-provided software to be installed on the phone. Because it doesn't use GPS (rather, it most likely identifies the location and bearing of the receiving cell tower), its margin of error is going to be significantly higher. However, Google claims that there will be enough data to provide neighborhood-level information.

Like most end user services from the search giant, this location service is free. Google is likely planning on selling ads delivered through the service.

Do you think Google already knows too much about you? How about your location? Search me out and let me know at pvarhol@redmondmag.com.

Posted by Peter Varhol on 12/04/2007 at 1:23 PM


Featured

  • What Does Office 365 Support for New Surface Hardware Actually Mean?

    Microsoft has spilled a lot of ink touting the ways that its new Surface-branded peripherals will be bring Office 365 features to life.

  • Azure Active Directory ID Protection 'Refresh' Now Available

    Microsoft's enhancements to the Azure Active Directory Identity Protection service are now said to be "generally available" (GA), or ready for commercial use, per a Wednesday announcement.

  • Microsoft Releases Windows 10 Version 1909

    Microsoft on Tuesday announced the release of Windows 10 version 1909, a new operating system product that's also known as the "Windows 10 November 2019 Update."

  • November Microsoft Security Bundle Addresses 75 Vulnerabilities

    Of that number, 13 vulnerabilities are rated "Critical" to patch, while 62 vulnerabilities are deemed "Important."

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.