Google Tests New Approach to Mapping

Google has introduced a new service that enables mobile phone users to determine their approximate location and retrieve mapping information without the use of GPS.

This service, currently being tested, requires Google-provided software to be installed on the phone. Because it doesn't use GPS (rather, it most likely identifies the location and bearing of the receiving cell tower), its margin of error is going to be significantly higher. However, Google claims that there will be enough data to provide neighborhood-level information.

Like most end user services from the search giant, this location service is free. Google is likely planning on selling ads delivered through the service.

Do you think Google already knows too much about you? How about your location? Search me out and let me know at pvarhol@redmondmag.com.

Posted by Peter Varhol on 12/04/2007 at 1:23 PM


Featured

  • Windows 10 Mobile To Fall Out of Support in December

    Microsoft will end support for the Windows 10 Mobile operating system on Dec. 10, 2019, according to an announcement.

  • Get More Out of Your Outlook Inbox with TakeNote

    Brien comes across a handy, but imperfect, feature in Outlook that lets you annotate specific e-mails. Its provenance is something of a mystery, though.

  • Microsoft Resumes Rerelease of Windows 10 Version 1809

    Microsoft on Wednesday once more resumed its general rollout of the Windows 10 version 1809 upgrade, also known as the "October 2018 Update."

  • Microsoft Ups Its Windows 10 App Compatibility Assurances

    Microsoft gave assurances this week that organizations adopting Windows 10 likely won't face application compatibility issues.

comments powered by Disqus
Most   Popular

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.