Adobe Catches Buzzword

Speaking of acquisitions that expand one's realms, Abode Systems, long known for its Photoshop and other digital media software, plans to scoop up Virtual Ubiquity.

Beyond the digital design world Adobe has dominated for so long (you know you're king when you "get verbed" -- as in, "Just Photoshop it in"), the addition of Virtual Ubiquity to Adobe's ranks will give the company online word processing and collaboration.

This is another move that marks Adobe's intent to assemble and roll out its own suite of productivity tools for the SMB market. Microsoft Office has Google Apps and IBM's Lotus Symphony nibbling at its toes. Soon, Adobe will be on its tail as well.

According to Adobe execs, it will offer the Buzzword online word processor for free. Also free from Adobe will be a new collaboration service appropriately called Share. Adobe then hopes to get customers to put down cash for premium services like Acrobat Connect for Web conferencing and Create PDFs Online for sharing documents.

It's interesting to see so many paying so much attention to the Office juggernaut. Again, are you currently using or considering any alternatives to Microsoft Office? Let us know at llow@redmondmag.com and you could be the star of an upcoming feature in Redmond magazine.

Posted by Lafe Low on 10/03/2007 at 1:23 PM


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