Pender's Blog

Blog archive

Will 'Live' Finally Mean Something for Microsoft?

Somebody at Microsoft -- namely honcho grande Kevin Johnson -- finally realized that the company's "Live" branding means...well, nothing, really, and is just a little bit confusing.

So, Johnson and Microsoft's marketers are out to fix the company's online branding, and he's left us with a mildly funny quote to boot (from this PC World story):

"'When we made the bid for Yahoo, the full combination of those companies would have created a whole different set of brand opportunities for our marketing teams to solve,' he said. 'Since we've moved forward in not pursing a full combination at this time, our marketing teams are liberated to go solve that brand problem.'"

Liberated! What? Are they casting off chains? Are they burning their bras? What on earth has Microsoft been doing to these people so that they needed to be "liberated" before coming up with something better than "Live" for everything that involved the Internet?

Really, we wonder what's going on in that big Redmond compound sometimes.

Posted by Lee Pender on 06/04/2008 at 1:22 PM


Featured

  • Salesforce Buying Slack for $27 Billion To Bolster CRM Solution

    Salesforce on Tuesday announced the purchase of collaboration software-maker Slack for an estimated $27.7 billion.

  • Dark City Illustration

    The Night the Lights Went Out in the Cloud: Lessons from the AWS Outage

    Last week's AWS outage that broke the Internet showed how critical it is to build applications that can withstand transient failure. Here's what you need to know to design a resilient cloud app (and it doesn't involve multicloud).

  • 5 Steps To Fix Windows Indexing Problems

    The Windows indexing feature doesn't always deliver the correct results of a file search. Here are five troubleshooting steps you can take whenever Windows indexing acts up.

  • Microsoft Adding Simpler Microsoft 365 Admin Center Option for Small Businesses

    The Microsoft 365 Admin Center, used for setting up and managing various Microsoft services, is getting a more lightweight interface designed for "very small businesses," according to a Tuesday Microsoft announcement.

comments powered by Disqus