Pender's Blog

Blog archive

Will 'Live' Finally Mean Something for Microsoft?

Somebody at Microsoft -- namely honcho grande Kevin Johnson -- finally realized that the company's "Live" branding means...well, nothing, really, and is just a little bit confusing.

So, Johnson and Microsoft's marketers are out to fix the company's online branding, and he's left us with a mildly funny quote to boot (from this PC World story):

"'When we made the bid for Yahoo, the full combination of those companies would have created a whole different set of brand opportunities for our marketing teams to solve,' he said. 'Since we've moved forward in not pursing a full combination at this time, our marketing teams are liberated to go solve that brand problem.'"

Liberated! What? Are they casting off chains? Are they burning their bras? What on earth has Microsoft been doing to these people so that they needed to be "liberated" before coming up with something better than "Live" for everything that involved the Internet?

Really, we wonder what's going on in that big Redmond compound sometimes.

Posted by Lee Pender on 06/04/2008 at 1:22 PM


Featured

  • SameSite Cookie Changes Rolled Back Until Summer

    The Chromium Project announced on Friday that it's delaying enforcement of SameSite cookie changes, and is temporarily rolling back those changes, because of the COVID-19 turmoil.

  • Basic Authentication Extended to 2H 2021 for Exchange Online Users

    Microsoft is now planning to disable Basic Authentication use with its Exchange Online service sometime in the "second half of 2021," according to a Friday announcement.

  • Microsoft Offers Endpoint Configuration Manager Advice for Keeping Remote Clients Patched

    Microsoft this week offered advice for organizations using Microsoft Endpoint Configuration Manager with remote Windows systems that need to get patched, and it also announced Update 2002.

  • Azure Edge Zones Hit Preview

    Azure Edge Zones, a new edge computing technology from Microsoft designed to enable new scenarios for developers and partners, emerged as a preview release this week.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.