Pender's Blog

Blog archive

Dynamics CRM Not Dead But Not 'Live' Either

We've heard so much from Microsoft in the last year or so about its hosted customer relationship management offering that it's hard to say why the news of a name change for the product didn't arrive until late last week.

Dynamics CRM Live isn't anymore -- well, it isn't "Live," anyway. The hosted application suite lives, but it's now Dynamics CRM Online, an altogether better name that helps alleviate some confusion in Microsoft's branding. Until now, it seemed as though everything Microsoft did that had even the most remote connection to the Internet was branded as "Live." Online might not be groundbreaking, but it's simple and descriptive.

Of course, once again, as with Longhorn server, we would have preferred CRM Online's codename, Titan, to the name it ended up with. But, hey, nobody's paying us to be branding experts. Still, Titan -- it just sounds powerful and sort of menacing, not unlike Microsoft itself.

While we're on board with the new name, we do find the timing of it odd: Why not bust it out at Convergence, which just took place in Orlando a couple of weeks ago? Oh, well, no matter. Dynamics CRM Online it is. Finally.

Posted by Lee Pender on 03/31/2008 at 1:21 PM


Featured

  • What Money in Excel Means for the Future of Microsoft 365 Apps

    Microsoft's new personal finance tool hints at what's in store for next-generation Office applications, from more third-party integrations to subscription requirements.

  • Microsoft Buys Orions Systems To Enhance Vision AI Capabilities in Dynamics 365

    Microsoft announced on Tuesday that it has acquired Orions Systems with the aim of enhancing Dynamics 365 capabilities, as well as the Microsoft Power Platform.

  • Microsoft Hires Movial To Build Android OS for Microsoft Devices

    Microsoft has hired the Romanian operations of software engineering and design services company Movial to develop an Android-based operating system solution for the Microsoft Devices business segment.

  • Microsoft Ending Workflows for SharePoint 2010 Online Next Month

    Microsoft on Monday gave notice that it will be ending support this year for the "workflows" component of SharePoint 2010 Online, as well as deprecating that component for SharePoint 2013 Online.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.