Dynamics CRM Not Dead But Not 'Live' Either
We've heard so much from Microsoft in the last year or so about its hosted
customer relationship management offering that it's hard to say why the news
of a name change for the product didn't arrive until late last week.
Dynamics CRM Live isn't anymore -- well, it isn't "Live," anyway.
The hosted application suite lives, but it's now Dynamics
CRM Online, an altogether better name that helps alleviate some confusion
in Microsoft's branding. Until now, it seemed as though everything Microsoft
did that had even the most remote connection to the Internet was branded as
"Live." Online might not be groundbreaking, but it's simple and descriptive.
Of course, once again, as with Longhorn server, we would have preferred CRM
Online's codename, Titan, to the name it ended up with. But, hey, nobody's paying
us to be branding experts. Still, Titan -- it just sounds powerful and sort
of menacing, not unlike Microsoft itself.
While we're on board with the new name, we do find the timing of it odd: Why
not bust it out at Convergence, which just took place in Orlando a couple of
weeks ago? Oh, well, no matter. Dynamics CRM Online it is. Finally.
Posted by Lee Pender on 03/31/2008 at 1:21 PM