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Microsoft's Service Pack Shuffle

We're as excited as you are about Windows Server 2008. Seriously. After Vista failed to impress last year, the buzz around the star of this year's crop of new Microsoft products has grown steadily.

And why not? Windows Server 2008 has blockbuster sales potential for partners and already has customers' attention. And now, it has an added bonus: a built-in service pack.

Oh, yes! Not only will you get Windows Server 2008 when it ships, you'll get its first service pack built right in! But wait, there's more. Actually, there isn't anything more -- we just got a little caught up in the old-school TV ad script. Seriously, though, when is a service pack not a service pack? When it ships with a brand-new product. What, did Microsoft screw up Windows Server 2008 so much that it's having to ship a service pack as soon as the product debuts?

Probably not. In fact, Microsoft says that since Windows Server 2008 has the same code base as Vista, and since Vista is at the SP1 stage, it makes sense for Windows Server 2008 to be at the SP1 stage, too.

Whatever, Redmond. We all know that customers are often leery of new Microsoft products and tend to wait for service packs before investing in them. Microsoft isn't fooling anybody here; by shipping SP1 right off the bat, Redmond is trying to get customers to sign up for Windows Server 2008 without hesitation.

But why this product? And why now? Unlike Vista, which came out to a reception flatter than the New England Patriots in the Super Bowl, Windows Server 2008 has customers both buzzing and budgeting. Wethinks, in this case, that Microsoft doth indeed protest too much. But we're still excited.

What's your take on SP1 shipping with Windows Server 2008? How much will it help you sell the product? Sound off at lpender@rcpmag.com.

Posted by Lee Pender on 02/21/2008 at 1:21 PM


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