Meeting With Microsoft This Week? Mind Your Manners
A few of weeks ago, your editor was having a chat with one of his colleagues
out in RCP
's office in sun-drenched, meticulously planned Irvine, Calif.
The colleague mentioned that she had a friend who worked for Microsoft and then
went on to detail a brief conversation with that friend that went more or less
RCP colleague: So, I Googled [something, it doesn't
matter what] the other day, and
Microsoft friend (interrupting): Don't you mean "Live Searched"
RCP colleague (befuddled): Um...no...
You see, when speaking with folks from Microsoft, we don't "Google,"
we "Live Search" (even if we don't really Live Search -- which most
of us don't). And we don't talk about our iPods, how great VMware is or how
we chat with our friends in Europe via Skype.
That's because one of the keys to making a good impression in Redmond -- or
with folks associated with Redmond -- is to at least act committed to being
100 percent Microsoft, 100 percent of the time. That means talking up Microsoft
products and talking down -- or, even better, not mentioning -- competitors'
That little piece of advice might just come in handy for partners attending
Partner Conference this week in Denver. It'll certainly come in handy for
partners, especially smaller companies looking to make a good (and, probably,
rare) impression, who are planning to meet with folks from Microsoft soon.
In fact, just in case you haven't seen it yet, we put together a whole guide
to Microsoft etiquette in the July
issue of RCP magazine. And there's a lot more to it than just avoiding
using Google as a verb -- or at all. Getting noticed for the right reasons at
Microsoft -- something many partners might not get many chances to do, so it's
important to make them count -- isn't terribly complicated, but there are a
few basic rules that anybody who's planning to meet with the Redmondians should
remember. We've got those rules covered, along with a few other, more subtle
So, if you're headed into a conference room in Denver this week to chat with
folks from Microsoft, or if you just want to make the best possible impression
when the opportunity to meet someone from Redmond arises, give our guide a quick
read. And then set Live Search as your default search page (if you haven't already
-- which you probably haven't), at least until your meeting with Microsoft is
Posted by Lee Pender on 07/11/2007 at 1:21 PM