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Brand Spanking

Every year Interbrand surveys consumers to determine who has the hottest brand. Sugar water purveyor Coca-Cola (the company has some 3,300 different beverages) is, as usual, number one. The next three brands are all computer related, with IBM coming in second, Microsoft third, and Google a close fourth. Most surprising to me is that Apple came in seventeenth, three places behind Cisco! That sounds a bit sketchy to me.

Who is your favorite computer brand (and feel free to vote for Redmond magazine!)? E-mail your thoughts to dbarney@redmondmag.com.

Posted by Doug Barney on 09/20/2010 at 1:18 PM


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