News

Market Share for Windows Phone Drops 0.1 Percentage Point

While Microsoft's Windows Phone continues to shed market share points, the amount of loss has shrunk -- the smartphone OS dropped only 0.1 percentage point in the third quarter, according to Gartner's latest market share figures.

Just over 1.7 million Windows Phone-based smartphones shipped worldwide in the third quarter of 2011, the research firm revealed on Tuesday. That number represents a 22.8 percent drop from the year-ago quarter, when 2.2 million Windows Phone-based smartphones shipped.

Windows Phone closed Q3 2011 with 1.5 percent market share, down from 2.7 percent in Q3 2010.

However, Windows Phone's market share has stayed relatively flat from quarter to quarter. According to an August announcement by Gartner, Windows Phone's market share in Q2 2011 was only incrementally higher, at 1.6 percent, suggesting the platform's rate of decline may be slowing. (The decline between Q1 2011 and Q2, for instance, was 2.0 percentage points.)

Recent mobile market share numbers from comScore also seem to suggest that while Windows Phone continues to lose market share, it's doing so at a trickle. In an October report, the analytics firm compared Windows Phone's average U.S. market share over the three months ending in May to the three months ending in August and found that it dropped by only 0.1 percentage point.

As RCP Editor in Chief Scott Bekker wrote in a blog post at the time, the numbers indicate that "Microsoft's rate of market share loss is moving in the right direction."

"Previous comScore reports had Microsoft dropping 1.7 points of share in June and 1.0 points in July, so the 0.1 point loss is downright stable," he noted.

In another report released earlier this month, comScore found a similarly marginal decline of 0.2 percentage point when comparing Windows Phone's average U.S. market share over three three months ending in June to the three months ending in September.

By comparison, in each comScore report, Research In Motion's BlackBerry OS recorded a higher subscriber base than Windows Phone but sustained market share losses of 5.0 and 4.6 percentage points.

The Top 5
Despite an apparent slowdown in its decline, Windows Phone still placed sixth in the Gartner report released Tuesday. Once again leading the smartphone OS race is Google's open source Android platform, which according to Gartner shipped on 60.5 million units worldwide in Q3 2011 -- nearly triple the Android units shipped in the year-ago quarter. Android closed the quarter with 52.5 percent market share, up from 25.3 percent in Q3 2010.

"Android benefited from more mass-market offerings, a weaker competitive environment and the lack of exciting new products on alternative operating systems such as Windows Phone 7 and RIM," said Roberta Cozza, principal research analyst at Gartner, in a statement.

Trailing Android are the Symbian (16.9 percent market share) and Apple's iOS (15.0 percent). Both OSes recorded declines from their respective year-ago market shares of 36.3 percent and 16.6 percent. However, Gartner projects that iOS will have a strong Q4 due to robust iPhone 4S presales and growing adoption in emerging economies, particularly in the wake of price cuts for older iPhone versions.

Rounding out the top five smartphone OSes are BlackBerry OS (11.0 percent market share) and the Samsung Bada (2.2 percent).

Gartner

About the Author

Gladys Rama is the senior site producer for Redmondmag.com, RCPmag.com and MCPmag.com.

Featured

  • Microsoft Releases Windows 10 Version 1909

    Microsoft on Tuesday announced the release of Windows 10 version 1909, a new operating system product that's also known as the "Windows 10 November 2019 Update."

  • November Microsoft Security Bundle Addresses 75 Vulnerabilities

    Of that number, 13 vulnerabilities are rated "Critical" to patch, while 62 vulnerabilities are deemed "Important."

  • The Future of Office 365 Pricing

    With a raft of new Office 365 features in the pipeline, Microsoft also seems ready to change the way it bills its subscribers. Will it replicate Azure's pay-per-use model, or will it look like something else entirely?

  • Microsoft Offers 1 Year of Free Windows 7 Extended Security Updates to E5 Licensees

    Microsoft is offering one year of free support under its Extended Security Updates program to Windows 7 users if their organizations have E5 licensing.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.