News

Study Finds Increased Consumer Interest in Windows Phone 7

According to Connected Intelligence, a New York-based analytic group that studies the consumer handheld market, 44 percent of current smartphone users are considering buying a Windows Phone 7 device in the future.

However, the interest in devices running Microsoft's mobile OS is still well behind overall market interest in Google's Android platform, which has a 63 percent interest rating among respondants (current smartphone owners and first-time buyers) who plan on buying a new smartphone in the next six months.

"The Android juggernaut continues, and that's not great news for some of their OS competitors," said Linda Barrabee, research director for Connected Intelligence, in a press release. "For example, one-third of BlackBerry smartphone owners are most interested in Android for their next smartphone purchase."

If Microsoft wants to stay competitive with the Android platform, it may need to increase its marketing efforts. Connected Intelligence found that 45 percent of consumers questioned aren't even aware of the Windows Phone 7 OS.

Similar numbers arose with consumers who answered that they were not looking at Microsoft's platform for their next device purchase. Fifty percent of respondents who said they were planning to purchase a smartphone, but are not planning on going the Windows Phone 7 route said the number one reason for their choice was the lack of knowledge in the platform.

"Windows Phone 7 has a way to go before consumers really understand what it is," Barrabee said. "But with the right marketing mojo, apps portfolio, and feature-rich hardware, Microsoft could certainly improve its standing and chip away at Android's dominant market position."

It is unclear on how the Windows Phone 7.5 update, code-named "Mango," will affect consumer interest. Microsoft may start rolling out new devices featuring the revised OS starting next week.

About the Author

Chris Paoli is the site producer for Redmondmag.com and MCPmag.com.

Featured

  • RAMBleed Side-Channel Attack Method Disclosed by Researchers

    Academic researchers this week published information about another side-channel attack method, called "RAMBleed," that can expose information from memory chips, including encryption key information.

  • Penguin

    Windows 10 Preview Build 18917 Shows Off New Linux Integration

    Microsoft's latest Windows 10 "fast-ring" preview release is showcasing a coming Delivery Optimization enhancement, along with the ability to try the newly emerged Windows Subsystem for Linux version 2.

  • Customizing Microsoft Office 365

    While the overall look and feel of Office 365 is pretty standard across organizations, there are several ways to personalize it and make it fit better with your company's specific needs.

  • Microsoft 365 Business Tenants Getting Conditional Access and Trouble-Ticket Features

    Microsoft added its conditional access security service to Microsoft 365 Business subscriptions, according to a Wednesday announcement, and it also added new trouble-ticket features for Microsoft 365 administrators.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.