News

Big Data Has Got Your Boss, Survey Finds

Your company's CEO is being overwhelmed by sea of data, according to a survey conducted in August by Kelton Research and announced on Tuesday.

The study, sponsored by IT services firm Avanade (jointly founded by Accenture and Microsoft), sampled the opinions of 543 "C-level" executives, IT deciders and business leaders from around the globe. A key finding of the survey -- that one in three executives can't locate people in the company with the data they need -- highlights the current muddled state of affairs.

Avanade's study, "The Business Impact of Big Data," found that 62 percent of decision-makers are "frequently interrupted by irrelevant incoming data." In addition, 56 percent feel "overwhelmed by the amount of data their company manages," according to the survey.

Multiple sources contribute to this data flow, including e-mail (72 percent), Word documents (46 percent), spreadsheets (36 percent), customer databases (33 percent), presentations (21 percent) and online portals (20 percent). Despite the glut and seeming irrelevance of the data, 61 percent of the survey respondents wanted faster access to data, the study explains.

Current tools used to filter out irrelevant data in companies appear to be doing a so-so job, with 43 percent of respondents saying they weren't happy with the performance of those tools. The study pointed to enterprise search as "a critical foundation to tackle the big data problem."

Data from customers was considered to be most valuable kind for decision-making, according to the study. It found that 67 percent of the survey respondents had "invested" in, or were "seriously considering," customer relationship management (CRM) solutions. Demand for CRM solutions was found to be highest among government-sector survey participants, with 74 percent looking to CRM solutions.

Organizations were also investing in data security solutions, with 78 percent of respondents buying them or planning to do so. Government-sector respondents showed an even higher (85 percent) interest in data security solutions.

Overall, 46 percent of the survey participants pointed to bad or outdated data as leading to poor business decisions. The study suggested conceptualizing a "data lifecycle" approach to better manage information in organizations.

The data lifecycle management concept includes carrying out four basic steps, according to the report. First, IT pros should identify the data sources within the company. Next, they should filter that information. An information distribution system should be set up so that it is both "automated and intelligent." Finally, the data should be applied in an ever evolving fashion. The goal is to start with data analysis but then move more toward gaining insights and enabling prediction from the data.

Those interested in reading the complete study can download it from Avanade's Web site here.

About the Author

Kurt Mackie is senior news producer for 1105 Media's Converge360 group.

Featured

  • Malwarebytes Affirms Other APT Attack Methods Used Besides 'Solorigate'

    Security solutions company Malwarebytes affirmed on Monday that alternative methods besides tainted SolarWinds Orion software were used in the recent "Solorigate" advanced persistent threat (APT) attacks.

  • How To Fix the Hyper-V Read Only Disk Problem

    DOS might seem like a relic now, but sometimes it's the only way to fix a problem that Windows seems ill-equipped to deal with -- like this one.

  • Microsoft Warns IT Pros on Windows Netlogon Fix Coming Next Month

    Microsoft on Thursday issued a reminder to organizations to ensure that their systems are properly patched for a "Critical"-rated Windows Netlogon vulnerability before next month's "update Tuesday" patch distribution arrives.

  • Microsoft Nudging Skype for Business Users to Teams

    Microsoft on Thursday announced some perks and prods for Skype for Business unified communications users, with the aim of moving them to the Microsoft Teams collaboration service instead.

comments powered by Disqus