Good-bye NSI, Hello Double-Take
Storage stalwart NSI Software
has taken the name of its flagship product and will now be known as Double-Take
. The immediate benefit is that customers who know Double-Take will
instantly recognize the company. And Double-Take actually means something, invoking
images of replicating or copying data. But some brand gurus caution against
naming a company after a single product, like when MicroPro renamed itself WordStar.
And Executive Software recently changed its name to Diskeeper after its popular
defrag tool. What happens if you outgrown the original product? What if Microsoft
called itself Altair Basic? See how that could be limiting?
Can Computers Save the World? Redmond Researchers Want
There's been a lot of well-deserved positive talk about Bill Gates'
philanthropy, and a lot of well-deserved negative talk about Bill Gates bashing
MIT's efforts to bring cheap computing to the Third World. Now Redmond
researchers are chiming in, releasing an 80-page report detailing critical global
problems like disease and growing energy needs, and how technology can help.
My advice? Before saving the world, can you fix the funky formatting on this
report? It has tiny fonts and an unnecessary side-by-side page layout. Get out
your magnifying glass and read the report here.
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If Your Budget Ain't Growing, You Ain't Asking
While consultancy Robert Half sees IT hiring almost flat, analyst firm IDC sees
IT spending going
up 6.3 percent this year. It seems that companies will be investing in new
projects like content management and business intelligence, but perhaps won't
be hiring many people to make these projects happen.
If you had a bigger budget, what would you spend money on? You know the address:
Doug Barney is editor in chief of Redmond magazine and the VP, editorial director of Redmond Media Group.