Good-bye NSI, Hello Double-Take

Storage stalwart NSI Software has taken the name of its flagship product and will now be known as Double-Take Software. The immediate benefit is that customers who know Double-Take will instantly recognize the company. And Double-Take actually means something, invoking images of replicating or copying data. But some brand gurus caution against naming a company after a single product, like when MicroPro renamed itself WordStar. And Executive Software recently changed its name to Diskeeper after its popular defrag tool. What happens if you outgrown the original product? What if Microsoft called itself Altair Basic? See how that could be limiting?

Can Computers Save the World? Redmond Researchers Want to Try
There's been a lot of well-deserved positive talk about Bill Gates' philanthropy, and a lot of well-deserved negative talk about Bill Gates bashing MIT's efforts to bring cheap computing to the Third World. Now Redmond researchers are chiming in, releasing an 80-page report detailing critical global problems like disease and growing energy needs, and how technology can help.

My advice? Before saving the world, can you fix the funky formatting on this report? It has tiny fonts and an unnecessary side-by-side page layout. Get out your magnifying glass and read the report here.

Subscribe to Redmond Report

This column was originally published in our weekly Redmond Report newsletter. To subscribe, click here.

If Your Budget Ain't Growing, You Ain't Asking
While consultancy Robert Half sees IT hiring almost flat, analyst firm IDC sees IT spending going up 6.3 percent this year. It seems that companies will be investing in new projects like content management and business intelligence, but perhaps won't be hiring many people to make these projects happen.

If you had a bigger budget, what would you spend money on? You know the address:

About the Author

Doug Barney is editor in chief of Redmond magazine and the VP, editorial director of Redmond Media Group.


  • Microsoft Publishes Windows Deadlines on Upgrading to SHA-2

    Microsoft on Friday described its 2019 timeline for when it will start distrusting Secure Hash Algorithm-1 (SHA-1) in supported Windows systems, as well as in the Windows Server Update Services 3.0 Service Pack 2 management product.

  • Performing a Storage Refresh on Windows Server 2016, Part 1

    To spruce up some aging lab hardware, Brien decided to make the jump to all-flash storage. Here's a walk-through of the first half of the process.

  • Datacenters Are Cooling Down as Buildouts Heat Up

    Tech giants Google, Apple and others are expanding their datacenter footprints at a rapid rate, and it's pushing the industry to find better ways to power all that infrastructure.

  • Vendors Issue Patches for Linux Container Runtime Flaw Enabling Host Attacks

    This week, the National Institute of Standards and Technology (NIST) described a high-risk security vulnerability (CVE-2019-5736) for organizations using containers that could lead to compromised host systems.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.