Meta Cites High Growth Rates for CRM

In a recent Meta Group survey, preliminary results indicate that company spending on customer relationship management (CRM) is expected to grow by about 75 percent over the next year.

The analyst firm surveyed 300 companies and released the initial results at the DCI CRM Conference and Exposition in Los Angeles.

What Meta found was that about 80 percent of the companies in the survey reported success with their CRM projects. The study revealed, however, that three-fourths of large enterprises have not fully integrated their CRM programs into the e-commerce aspect -- such as in their online store -- of their business. Meta Group attributes the lack of integration to lifecycle-driven CRM programs.

“While increased spending and high satisfaction rates for CRM initiatives bode well for the success of these projects, adequate integration among all customer touch-points continues to plague many organizations,” say Aaron Zornes, executive vice president at Meta Group. -- Alicia Costanza

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.


  • Spaceflight Training in the Middle of a Pandemic

    Surprisingly, the worldwide COVID-19 lockdown has hardly slowed down the space training process for Brien. In fact, it has accelerated it.

  • Surface and ARM: Why Microsoft Shouldn't Follow Apple's Lead and Dump Intel

    Microsoft's current Surface flagship, the Surface Pro X, already runs on ARM. But as the ill-fated Surface RT showed, going all-in on ARM never did Microsoft many favors.

  • IT Security Isn't Supposed To Be Easy

    Joey explains why it's worth it to endure a little inconvenience for the long-term benefits of a password manager and multifactor authentication.

  • Microsoft Makes It Easier To Self-Provision PCs via Windows Autopilot When VPNs Are Used

    Microsoft announced this week that the Windows Autopilot service used with Microsoft Intune now supports enrolling devices, even in cases where virtual private networks (VPNs) might get in the way.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.