News

Meta Cites High Growth Rates for CRM

In a recent Meta Group survey, preliminary results indicate that company spending on customer relationship management (CRM) is expected to grow by about 75 percent over the next year.

The analyst firm surveyed 300 companies and released the initial results at the DCI CRM Conference and Exposition in Los Angeles.

What Meta found was that about 80 percent of the companies in the survey reported success with their CRM projects. The study revealed, however, that three-fourths of large enterprises have not fully integrated their CRM programs into the e-commerce aspect -- such as in their online store -- of their business. Meta Group attributes the lack of integration to lifecycle-driven CRM programs.

“While increased spending and high satisfaction rates for CRM initiatives bode well for the success of these projects, adequate integration among all customer touch-points continues to plague many organizations,” say Aaron Zornes, executive vice president at Meta Group. -- Alicia Costanza

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.

Featured

  • Azure Backup for SQL Server Now Commercially Available

    Microsoft on Monday announced that Azure Backup for SQL Server had reached "general availability" status, meaning it's deemed ready for production-environment use.

  • Insights for MyAnalytics Getting Switched On for Office 365 Users This Month

    Microsoft is planning to activate "Insights for MyAnalytics" sometime late this month for most Office 365 users, but the ability of organizations to manage this feature won't be available until possibly mid-May.

  • SharePoint Framework 1.8 Now Generally Available

    Microsoft this week announced that SharePoint Framework 1.8 had reached "general availability" status, although some features are still at the preview stage.

  • How To Create Office 365 User Accounts in Bulk

    Manual account creation can be tedious, time-consuming and prone to human error, especially if you have more than a handful of Office 365 users to set up. Brien shows you a better way.

comments powered by Disqus

Office 365 Watch

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.