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Microsoft Unveils New AI Features to Personalize Copilot Experience
Microsoft on Friday unveiled a sweeping set of updates to its Copilot platform, marking a new phase in its effort to deliver what it calls a "true AI companion" that adapts to individual users' needs, preferences and routines.
The announcements were made during a Microsoft 50th anniversary livestream that had all three Microsoft CEOs -- Bill Gates, Steve Ballmer and Satya Nadella -- in attendance.
The company said the enhancements are designed to make artificial intelligence more personal, with new features spanning memory, automation, visual recognition and content organization. Copilot, first introduced in 2023 as an AI-powered assistant embedded across Microsoft products, is now evolving to become what executives call "your AI companion."
"Copilot will understand you in the context of your life, and show up on your terms, in the right way at the right time," said Mustafa Suleyman, executive vice president and CEO of Microsoft AI. "This is a new kind of relationship with technology, a new era."
Memory and Personalization
A key feature rolling out is Memory, which enables Copilot to remember user-specific details such as favorite foods, upcoming events or hobbies. Over time, the assistant builds a profile to offer more relevant suggestions and reminders. Users have control over what Copilot remembers and can manage or delete stored information through a privacy dashboard.
Microsoft is also exploring new forms of personalization, including giving users the ability to customize Copilot’s appearance, adding a visual and interactive layer to the AI assistant.
Automation with Actions
Another major addition is Actions, which allows Copilot to perform tasks on a user's behalf using simple chat prompts. These include booking event tickets, making restaurant reservations or sending gifts. Microsoft has partnered with sites such as Expedia, OpenTable and Skyscanner to support this feature.
Copilot Vision Expands to Mobile
Copilot Vision, initially launched for Web, is now available on mobile and Windows. The tool enables users to interact with the world around them through their smartphone camera. It can analyze real-time video or photos to provide guidance --such as identifying houseplants or offering interior design suggestions. Vision will be available first to Windows Insiders starting next week before a broader rollout.
Improved Copilot on Windows
The new Copilot app for Windows will allows users to access the assistant across applications and browser tabs using keyboard shortcuts or voice commands.
Organizing With Pages and Podcasts
Microsoft has introduced Pages, a feature that turns notes and ideas into a structured canvas that users can refine with the help of Copilot. Meanwhile, Podcasts will let users generate personalized audio content, either based on their interests or specific research topics. The podcasts are interactive, allowing ongoing conversations with Copilot during playback.
Other updates include:
- Shopping: A built-in AI shopping assistant that tracks price drops and offers product comparisons.
- Deep Research: A research tool designed to complete complex, multi-step tasks using online and offline sources.
- Copilot Search in Bing: A new experience combining traditional and generative search, offering detailed results with citations and suggestions for further exploration.
The new features started rolling out this week and will expand to more platforms, languages and regions in the coming months.