Today, over half of all companies in the U.S. employ a customer loyalty program. In fact, according to Forrester, over 70 percent of adult digital consumers belong to at least one loyalty program. Yet, it has become increasingly difficult for businesses to actually engender the loyalty they’re seeking. Why? Because businesses are building disconnects into their customer loyalty programs without even realizing it. Read this eBook to learn the most harmful of these disconnects— and how businesses can listen to the voice of their customers to recharge their loyalty programs.