What started as a vendor landscape that primarily offered contact information of B2B professionals has evolved to provide sales teams with end-to-end prospecting solutions. Today, leading B2B data providers help companies maximize their sales department’s productivity and effectiveness through tools and information that help identify, connect, and engage qualified prospects.
With so much potential, leveraging these vendors to support company revenue goals is common. However, many organizations fail to properly evaluate vendors during the selection process. In order to maximize ROI, it’s pivotal organizations understand a prospective vendor’s data quality, inventory, and how well the solution fits into your sales process and workflows.
ZoomInfo has produced the following checklist to help organizations understand each of these key components to properly assess the marketplace.