Did you know that the average sales rep still makes 52 calls a day? Regardless of what you think, and contrary to popular rhetoric, cold calling is still a thing.
But think about it – is the current cold calling process really so “cold?” In our age of information accessibility, sales reps are more knowledgeable than ever when it comes to their prospects, begging the question: are today’s cold calls actually the warm calls of yesterday?
We’re often advised to live in the moment. And as of today, cold calls are alive and kicking, so let’s make the best of ‘em with some much-needed heat to our cold calls, using three proven hacks that work. Finish this quick read and feel:
• Confident about the prospects you’re calling
• Prepared to sell using (seriously) valuable and new information
• Ready to keep the conversation going to prevent the sale from going dark