2019 Buyer’s Guide: B2B Contact Data Provider
WHAT’S COVERED
This quick guide shows you how to best filter through the noise coming from B2B contact data providers who swear they’ve got the data you need to sell better and faster. By recognizing the three common ‘gotchas’ in this guide, you’ll quickly spot the red flags present in the evaluation and buying process of net new leads.
- Gotcha #1: Limited audience and account coverage
- Gotcha #2: Evaluating outdated information; lack of transparency
- Gotcha #3: Inability to self-select a test set of sample data
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