EMC Jumps into Cloud-Based File Management
EMC has agreed to acquire closely held Syncplicity, operator of a cloud-based file management service. EMC, which made the announcement on Monday at the EMC World conference, is the latest to jump into the file storage market, now dominated by the likes of Box and Dropbox, along with established players including Amazon, Apple, Citrix, Google and Microsoft.
Syncplicity counts Amazon, Google, Microsoft and Salesforce.com as partners and, like many looking to expand in the cloud storage space, the company is targeting business users. In its announcement, EMC argued Syncplicity's service is different than others because it is aimed at enterprise users, allowing them to share data on any device with security and governance. The services let organizations maintain, synchronize, share and backup their files.
However, EMC is not the only player to make the case that its online file sharing service is aimed at enterprise users. Nevertheless, it does appear to be targeted at them with its administrator console that lets IT pros establish file access policies and permissions and manage user accounts. And the fact that the company touts its SAS 70 Type 2 datacenter and automatic backup and file versioning will be a welcome add-on to customers of EMC's widely adopted Documentum ECM platform.
Syncplicity offers three services: one for business users, a personal edition and a mobile app for iPhones, iPads and Android-based devices including Amazon Kindle Fires.
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Posted by Jeffrey Schwartz on 05/23/2012 at 1:14 PM