Microsoft Pumps Up Partner Program -- Redmondmag.com

Pender's Blog

Microsoft Pumps Up Partner Program

Here are a couple of pieces of good news: Microsoft has two new wrinkles in its already excellent Partner Program, one an enhancement and one a brand-new initiative.

For starters, Microsoft now includes hardware in version 3.0 of its popular Buy Local Program, which helps system builders find customers in their hometowns. Previous versions of the program offered customers free software and Web services but stopped short of offering hardware.

The second program boost is the Influencer Revenue Program, through which partners that sell to small- and medium-sized businesses but funnel their sales through Large Account Resellers will get credit for their work. This new program will be a boost for partners that sometimes have trouble catching Redmond's attention.

Posted by Lee Pender on 03/09/2007 at 1:20 PM

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