Yahoo Deal Done -- Redmondmag.com

Barney's Blog

Yahoo Deal Done

What's your favorite soap opera? "Days of Our Lives"? "Guiding Light"? How about Microsoft and Yahoo?

These two have been negotiating on and off for months, and every time talks break down, execs lash out like petulant lovers. Apparently, these two companies either have a real reason to work together or they just love the drama, because they just can't stop negotiating.

Now the deal is finally done: Yahoo will adopt Bing and sell search ads while Microsoft collects all the search data.

This would be a big boost for Bing and for Microsoft's adCenter Web advertising platform. And now I can finally change the channel.

Posted by Doug Barney on 07/29/2009 at 1:17 PM

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