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Symantec CEO Urges Cookie Notification
The head of a leading security software vendor denounced the use of data files
commonly used by Google Inc. and other Web sites to track user activity, saying
such sites should seek permission ahead of time.
John Thompson, chief executive of Symantec Corp. in Cupertino, Calif., said
the files, known as cookies, "are just as much an invasion of privacy as
someone peering in my bedroom window."
Most major Web sites -- including Symantec's -- use cookies in some fashion.
Although some cookies are essential for remembering passwords and customizing
a user's Web experience, they also can be used to create a profile of a user's
online activities. Thompson said people are sometimes unaware that a cookie
had been created or what gets done with any information collected, such as to
target advertising.
"I don't have an issue with people having cookies on their machine as
long as I've been told one just got planted there," Thompson said. "I
think there is an opt-in option here that should be available to everyone."
He questioned whether there is a "difference between a peeping Tom in
the physical world and a cookie prying into my private affairs in the digital
world."
Thompson was in Brussels to speak to EU regulators about such issues as Internet
security and data privacy.
He would not say if he thought the European Commission should flex its muscles
and require user permission for cookies, merely saying "if the EU felt
that was a problem, they might want to insert themselves here."
Thompson said he would want to know what Google would do with personal information
if it takes over online ad tracker DoubleClick Inc. -- a deal that is already
raising concerns about the control the deal would give Google over online advertising
and data it collects about search terms.
Google has tried to soothe EU concerns, cutting the time it retains data from
24 months to 18 months. The company also agreed to shorten the life span of
its cookie, though it's not clear whether the move would do much to enhance
privacy because the expiration date could get automatically extended when users
revisit the search engine.