News
Report: Microsoft Considering Rebranding 'Live' Offerings
A Microsoft executive said today that Microsoft may be considering rebranding
its Live search engine brand.
According
to the Associated Press, Kevin Johnson, president of Microsoft's platforms
and services division, commented during a conference that the company needs
to fix its online search branding.
When asked by an audience member for clarification on the statement, Johnson
replied, "Fix means fix...if that means change, we'll change," referring
to changing the name of Live, according to the report by the AP's Jessica Mintz.
"Now that Microsoft has abandoned its $47.5 billion takeover bid for competitor
Yahoo Inc., its marketing team is working on fixing Microsoft's search image
to make it more competitive with Google Inc.," Mintz wrote in part.
Microsoft and Yahoo's negotiations officially
fell apart on May 3, although talks regarding a potential
partial acquisition continue.
About the Author
Becky Nagel is vice president of AI for 1105 Media, where she specializes in training internal and external customers on maximizing their business potential via a wide variety of generative AI technologies as well as developing cutting-edge AI content and events. She's the author of "ChatGPT Prompt 101 Guide for Business Uses," regularly leads research studies on generative AI business usage, and serves as the director of AI Boardroom, a new resource for C-level executives looking to excel in the AI era. Prior to her current position she was a technical leader for 1105 Media's Web, advertising and production teams as well as editorial director for a suite of enterprise technology publications, including serving as founding editor of PureAI.com. She has 20 years of enterprise technology journalism experience, and regularly speaks and writes about generative AI, AI, edge computing and other cutting-edge technologies. She can be reached at [email protected].