Barney's Blog

Blog archive

IE 10 'Do Not Track' Tracked in D.C.

Even when Microsoft does good it gets knocked around. Take Do Not Track (DNT). This does as it says if data brokers comply. The W3C Web standard will make it so your clickstream data isn't collected by data-hungry Web marketers who love to use it against you. Oh, and this data gets passed around more than playing cards at a Penn & Teller show.

Microsoft thought it was doing a good thing when it decided it (DNT) should be a default setting in IE 10. I mean, how much trouble do we all get into when we neglect to do something we probably should and don't know we can do?

For some reason the W3C thinks we should all opt-in to Do Not Track as if everyone understands the concept of clickstream data. A little optimistic, no?

So who's giving Redmond this hard time? The U.S. government

The spec, which like most Web specs is almost never really done, was the subject of a meeting of the Congressional Bi-Partisan Privacy Caucus (and it was a fan of Microsoft's default ways).

The FTC fought Microsoft on antitrust grounds in the '90s. Now, at least one Commissioner doesn't like Microsoft deciding on what is best for consumers when it comes to Do Not Track.

But just as you can opt-in, can't you opt-out FTC?

Whose side are you on? Cast your vote at dbarney@redmondmag.com.

Posted by Doug Barney on 06/25/2012 at 1:19 PM


comments powered by Disqus

Reader Comments:

Mon, Jul 2, 2012

"Money, not morality, is the principle commerce of civilized nations." Thomas Jefferson

Mon, Jun 25, 2012

Not all FTC Commissioners are consumer/user friendly. Some are business friendly and this is what this sounds like! An unabashed pro business move, not well hidden!

Mon, Jun 25, 2012 TheKman58

How does that Talking Heads lyric go...
Same as it ever was?
The people with the money want to track you by default knowing most people will never change it so they purchase influence as usual and our so called representatives sell out to the highest bidder. Move along, nothing new to see here...

Mon, Jun 25, 2012 jham

The government doesn't want any hiccups in their method of tracking people. Right now as it stands, they already filter stuff, but if we were to Opt out and they did this without "Just Cause". As it stands, the only time they are to track us is if we are suspected of Terrorism, which most people aren't. Thanks McAfee for your assistance with M.L.

Mon, Jun 25, 2012 Bob@work Colorado

Let me get this double-negative straight... opting in means you're asking not to be tracked... opting out means you want to be tracked? If that's the case, the setting should be enabled (don't track me). Users should have to make a deliberate decision to be tracked and "target-marketed-at". "Yes, I understand the risks and annoyances of Opting to be tracked". The opposite would be "HEY! My software is doing what?!? I just wanted to check the sports scores and shop for car parts - not buy an SUV!"

Add Your Comment Now:

Your Name:(optional)
Your Email:(optional)
Your Location:(optional)
Comment:
Please type the letters/numbers you see above

Redmond Tech Watch

Sign up for our newsletter.

I agree to this site's Privacy Policy.