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Survey: Cloud Benefits Not Clearly Defined

A recent survey shows that one of the greatest challenges facing the adoption of cloud computing is that the industry isn't selling it very well.

Integration platform company Hubspan conducted the survey, which found that 59 percent of companies see the cloud as a strategic direction. Twenty percent said they had no interest in the cloud, while 21 percent remain undecided. At the department level, 64 percent are developing plans for the cloud, and a quarter aren't.

Those figures reflect similar findings from other cloud computing surveys. What's striking is that among those companies not planning a cloud move, about 36 percent cite not understanding cloud benefits as the main reason. And even though security is often listed as a primary fear of moving to cloud computing, the Hubspan survey shows that that reservation may be overblown; only 5 percent listed security as a concern. In fact, security is down in fifth place, behind not understanding the benefits; "We Have Our Own Way Of Doing Things"; "No Budget"; and "Takes Too Much Time and Resources."

The blog entry accompanying the survey says the problem could actually be too much data, rather than too little: "Perhaps this is a case of information overlead, as there is so much being said about the cloud that it's sometimes hard to break through the noise."

So how do cloud providers position their wares? The blog has a suggestion: "The greatest benefit still must be that the solution solves a business challenge. As an industry, we obviously need to do more to clearly explain the why and when the cloud makes sense for a business."

About the Author

Keith Ward is the editor in chief of Visual Studio Magazine.

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Reader Comments:

Mon, Oct 18, 2010 Margaret Dawson www.hubspan.com

What was interesting is that security was not the main factor in NOT moving to the cloud, but once a company decides they are going to adopt cloud-based solutions, security then bubbles to the top. so, it's based on the stage they are in. I think the key point is we (industry) should lead with the solution and how it solves a business challenge and then the cloud is just how the solution is being delivered or consumed.

Sun, Oct 17, 2010 cloud_zone London Town

The benefits of cloud computing are clear. ROI, flexibility and scalability. Having a mobile work force will be essential to every business. Security is still the major talking point and will be for some time. A move to the cloud will be different for every organisation wishing to implement its technology and their research is vital. CIO's need to make sure they know all the details before even suggesting it as a possible IT strategy. You can't just pin all your IT hopes on cloud computing and expect them to fix all your IT issues....unfortunately there are some people that sell it this way.

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