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Microsoft Buries the Sidekick Next to the Kin

It took Windows 7 to make Microsoft users forget about Vista, but it's taking Microsoft's mobile offerings to make Vista actually look pretty good.

This week, T-Mobile -- oh, and Microsoft, of course -- killed off the Sidekick, the forlorn phone running on Microsoft's Danger data service that suffered a famous crash a couple of years ago. Somebody at Microsoft is obviously trying to make the Sidekick's euthanasia look like some sort of mutual T-Mobile-Microsoft decision, but we're guessing that T-Mobile coldly pulled the trigger while Microsoft looked away and flinched, a tear of regret running down its ashen cheek.

Replacing the Danger Sidekick will be another phone called Sidekick -- seriously, is that name really going to survive? -- which will run on...Google's Android operating system. Reading between the lines (or just plain reading the lines in our RCPmag.com story), we get the strong impression that T-Mobile isn't exactly looking forward to working with Microsoft again in the mobile space. 

Well, who would want to? After the Kin debacle and now the death of Danger (was it the next of Kin before its demise, or vice versa?), Windows Phone 7 would have to be a massive blockbuster to bowl carriers over enough for them to sink massive investment into Microsoft's mobile efforts. A decent OS WP7 seems to be; a blockbuster it is not.

Hey, at least Windows Phone 7 is alive, which is more than we can say for Microsoft's other mobile efforts. And it appears to have a bit of staying power. But it seems as though everything Microsoft does in the mobile space is one step forward and two steps back. Or, in this case, one product living and two dead.

What's your take on Microsoft's mobile strategy? Send it to lpender@rcpmag.com.

Posted by Lee Pender on 03/03/2011 at 1:23 PM


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