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VMware's Simpler CPU-Based Pricing

VMworld is happening in Vegas this week, and dang I wish I were there. Not only is it in a great city (I don't even gamble but I hear it offers other vices) but VMware puts on one heckuva show.

I've only been once, the first year Paul Maritz took over as CEO, and there were some 10,000 attendees who were all plenty pumped (for the show, not just to be in Las Vegas).

This year those that lost at the tables won with VMware licensing. You see, VMware had this cockamamie pricing scheme where you paid based on how much memory you used. Sounds complicated and it was. But even worse, it could be way more expensive.

At one of the keynotes, execs showed a slide with vRAM crossed out, much to the delight of the audience.

Were you hit with the vRAM tax? What is the dumbest or most egregious pricing move you've ever seen? War stories welcome at

Posted by Doug Barney on 08/29/2012 at 1:19 PM

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Reader Comments:

Thu, Aug 30, 2012 Harrim

Dubest pricing model has got to go to IBM for their Tivoli pricing. Basing a backup program to the number of processors is ludicrous! Amount saved or size of hard drives I could see. That is one where the cpu has very little to do with it! Second would be Oracle for wanting to charge for the host processors in a virtual server. Charge for the procs in the virtual server not the host! Third would be back to IBM for forcing us to load an agent on every server in the corp just to prove they aren’t running WebSphere.

Thu, Aug 30, 2012

Thanks Doug, very good/useful info, appreciate keeping us - the ones who could not attend the conference in person - in the loop.

Thu, Aug 30, 2012

It was in Vegas last year.

Wed, Aug 29, 2012 JustMe USA

Most egregious pricing move I've ever seen? Microsoft charging to virtualize a desktop OS when I already own the OS license. So now I've bought the OS and have to pay again to simply virtualize the thing and have remote access to it. Ridiculous!!

Wed, Aug 29, 2012 Les Arkansas

Good thing you didn't go... you'd probably be wondering why nobody else was around and call the conference a bust.

Wed, Aug 29, 2012 beb4vm Denver, but Frisco this week

Doug- like your writings a lot, but better editorializing this time. Conference is in Frisco this year ( and will be for the next few years from what I hear). Simple check of the VMworld home page would have confirmed this for you.

Wed, Aug 29, 2012 Jebunn

Really Vegas? How about Frisco? Yikes!

Wed, Aug 29, 2012 is in San Francisco

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