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Doug's Mailbag: More Logo Thoughts

Here's another batch of opinions on Microsoft's new logo (and we were able to find a couple positive thoughts):

It just proves no one likes change and everyone has an opinion. At least it shows Microsoft is trying to change perception, which clearly needs to happen, because no matter how good the products are, the perception is an 'old' company and not the shiny new penny.
-Anonymous

I think someone at Microsoft has been playing too much Minecraft or letting the developers do graphic design. I liked the Aero Glass look.
-Anonymous

On the bright side, it does provide a simple logo. What is hard to differentiate though is this new Microsoft logo from the old Windows logo
-Josh

It is SO cool. I mean, don't you think it's so cool how Micorosft made the 'ft' at the end touch each other as if they were just one letter? And the way those white lines intersect in the middle of the four colored squares --  just awesome.Aand that perfect pantone shade of 'rainy day grey' that they chose for the name Microsoft -- killer logo guys. I know you agree with me, don't be shy to speak up.
-Hmmm...

It's a logo, doesn't affect the product. It's not much more than a crappy driver's license photo. Move along, not much to discuss here.
-Rick

Share your thoughts with the editors of this newsletter! Write to dbarney@redmondmag.com. Letters printed in this newsletter may be edited for length and clarity, and will be credited by first name only (we do NOT print last names or e-mail addresses).

Posted by Doug Barney on 08/29/2012 at 1:19 PM


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Reader Comments:

Fri, Aug 31, 2012 Chris

My guess is this is paving the way for a very simple illuminated logo to appear on the back of a Microsoft laptop. I give it til 2014 before we see one. That said, what's in a logo? Microsoft is trying to adapt everything they do to stay relevant, like any company would do.

Wed, Aug 29, 2012 Mark Morgan Atlanta

Does anyone really care about the logo? Or is this just one more thing to bash Microsoft about? Why can't we talk about the positive things they are doing with the new OS? Did we all expect things to stay the same forever? REALLY? The look of Windows has hardly changed at all since 1995. 17 years! Come on folks, something had to change. The change of a logo is nothing compared to the battle for the tablet audience. They have to cater to a new generation, and we aren't it. We can stick with our stodgy old Start Menu while Apple keeps piling up the cash. They didn't just come up with a Microsoft version of an iPad or Android. They have something totally different. Embrace it or don't. What did you expect them to do? Put a tiny Start Menu on a tablet? Leave their logo the same? Jog in place for 10 more years? Good grief!

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