100 Pipeline Plays: The Modern Sales Playbook

How to Supercharge Your Funnel with Data-Driven Automation

Modern business moves at an incredible pace. New technologies and competitors, an increasingly global economy, and constant social disruptions are forcing fundamental change so quickly that it's nearly impossible to keep up. But the right tools can help.

For sales and marketing teams, this means powerful platforms that can harness insights from a flood of data, freeing people to focus on what they do best: talking to customers and closing deals.

Sales automation is a key tool in this process. Research shows that 30 percent of sales tasks can be automated and that fully embracing automation can triple the amount of time sales representatives spend talking with customers.

But without the right data and engagement technologies in the mix, revenue teams can miss promising opportunities and wind up spinning their wheels on less fruitful targets. It doesn't have to be this way.

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