Success in today’s world knows no boundaries. From tapping into new markets to reducing production costs or leveraging regionally dispersed talent, going global offers powerful and attractive benefits.
It’s not just megacorporations enjoying these benefits, either. Even small businesses have expanded their operations, offices, and workforces around the world or have plans to do so.
The conditions have never been better: businesses can reach customers anywhere in the world thanks to eCommerce, while cloud-based communications and collaboration technologies make running a global business much easier.
At the same time, customer expectations have changed. When customers contact a company, they expect a seamless experience. This makes delivering a local presence everywhere you do business more important than ever.