Six Keys to Modern Customer Support that Wins Over Millennials and Gen Z
As Millennials and Generation Z professionals grow and ascend into decision-making and influential positions within their organizations, capturing their loyalty is critical not only to fueling business growth but, also, critical to securing their position as a leader in the marketplace of tomorrow.
Modern companies understand that earning the business — and loyalty — of Millennial and Generation Z consumers is essential not only to growth and profitability but also to secure their position in the future marketplace.
Consider the following data:
- Millennial shoppers spend $600 billion in the United States annually
- Millennials are influencing upward of $1 trillion in total consumer spending
- Generation Z already has $100 billion in buying power
- Gen Z influences 93% of purchase decisions by Generation X
Businesses must apply the right combination of technology and people, so they can meet Millennial and Gen Z consumers’ high customer service expectations.
This e-book takes a closer look at how Millennials and Generation Z prefer to communicate, and how their technological preferences are shaping customer support today, and for the future. It also outlines six keys for modern customer support for businesses to deliver effective customer service. These practices will not only increase business appeal to these two influential demographic groups, but please their customers in other demographics, as well.