2015 Redmond Readers Choice Awards: White Paper Download

This year’s edition of the prestigious Redmond Readers Choice awards has arrived! Find out which vendors and products prevailed this year.

File Size: 730 KB Duration: 5 Pages

The Ultimate Guide to Sales Outreach: Read Now

A Sales Team’s Blueprint to Book More Meetings and Land More Deals. Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work.

Sales Effectiveness: The B2B Sales Leader's Guide: Read Now

When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

The 5 Stages of ABM and How to Win Them All: Read Now

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data.

The Ultimate Marketing Operations Efficiency Checklist: Read Now

Working at a hyper-growth company? Here’s how to improve your B2B marketing operations. In marketing ops, it’s your job to ensure your department runs smoothly. This is no small feat at any company, but it’s particularly challenging at a fast-growing company. Priorities shift at the speed of light, teammates come and go, and processes too often lack clarity.

The ABM Benchmark Survey: Read Now

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.