ITAM Virtual Summit

April 15 | 11AM – 3PM ET

Join our interactive, half-day summit on IT asset management (ITAM) trends and strategies! You’ll take away actionable steps to help your organization optimize costs, improve business efficiency, and increase visibility across your entire software estate.




Featured Speakers

Why Attend

Discover and learn from industry experts how to increase automation and digitization in your organization through new ITAM and software asset management (SAM) technologies.

You’ll learn how to:

  • Structure your ITAM strategy to align with business goals
  • Set priorities for spending throughout the year
  • Allocate budget to drive digital transformation
  • Understand and implement a FinOps strategy
  • Move your organization beyond audits by recognizing publisher priorities


  • 11:00 AM
    Kevin Hooton, North America Practice Lead for Software Asset Management, SoftwareONE
  • 11:05 AM
    Maximizing the Value of Technology Investments
    Jim Ryan, President & CEO, Flexera
    CIOs are continually challenged to deliver services at the lowest cost and risk. This session will focus on best practices to maximize business value of technology investments across On-Prem, SaaS, and Cloud.
    Learn how technology value optimization (TVO) enables organizations to deliver the insights that fuel better-informed decisions as you shift to cloud, and enables proactive management of your cloud and on-premises environments.
  • 11:50 AM
    The Future of ITAM: Looking Back to Look Forward
    Kevin Hooton, North America Practice Lead for Software Asset Management, SoftwareONE
    Rich Gibbons, Service Director, ITAM Review
    Reflect on the changes that impacted the ITAM world in 2020 and what 5 trends to watch in 2021.
  • 12:35 PM
    Lunch Break
  • 1:05 PM
    Ensuring Stability, Efficiency & Resilience Today, Delivering a Growth Platform for Tomorrow
    Alastair Pooley, CIO, Snow Software
    Becky Trevino, Vice President of Product Marketing & Operations, Snow Software
    Where CIOs and IT teams around the world have spent the past few months prioritizing stability, security and efficiency, as they provision a world of remote work, attention is now increasingly shifting to balancing these with essential foundations such as visibility, control and cost management on top of a renewed focus on growth and innovation.
    In this presentation, Snow Software’s CIO, Alastair Pooley, and VP of Product & Operations, Becky Trevino, will discuss how to gain true end-to-end visibility of your IT estate, which is essential for:
    • Ensuring ongoing resilience and adaptability in a rapidly changing world
    • Optimizing IT spend to enable investment in vital growth initiatives, innovation and areas of hyper-focus such as sustainability
    • Mitigating risk in three significant areas (security, financial and reputation) when making decisions about technology spend or cuts
    • Staying one step ahead of looming vendor audits, and surges in SaaS and Cloud adoption, that could break the budget
  • 1:50 PM
    What is FinOps?
    FinOps Foundation:
    Stacy Case, Director of Operations, FinOps Foundation
    Jaisson Mailloux, Cloud Services Practice Lead, SoftwareONE
    Dan Ortman, Professional Services Director, SoftwareONE
    Cloud Financial Management: Bringing together every area of an organization to make informed decisions and drive business transformation.
  • 2:35 PM
    Where Do We Go From Here? Developing a “Strive to Scale” Strategy
    Kevin Hooton, North America Practice Lead for Software Asset Management, SoftwareONE
    Dan Ortman, Professional Services Director, SoftwareONE
    Incorporating key learnings from today’s sessions and building a viable plan that aligns business priorities with ITAM industry trends.
  • 3:00 PM
    Session Wrap Up and Take Away's
    Kevin Hooton, North America Practice Lead for Software Asset Management, SoftwareONE

* All Times Eastern

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