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Flash, AIR Get Media Rights Management

Adobe this week began shipping Adobe Flash Media Rights Management Server, a $40,000 (per CPU) system designed to integrate with Adobe Media Player and Adobe AIR software to "safeguard video content created for Adobe Flash technology against misuse." It's targeted mainly toward broadcasters and other media-focused organizations.

"Adobe Flash technology pioneered the delivery of rich engaging Web video experiences and has enabled millions of users to quickly and easily view high-quality content," said Jim Guerard, vice president of Dynamic Media at Adobe, in a statement released today. "The new capabilities in Flash Media Rights Management Server provide media publishers with the option to help control and protect their unique media assets and hopes to bring even more great content online and to the desktop."

The system allows users to encode FLV and F4V video and audio and set access policies for content, including user-level access and expiration dates, as well as protecting against reuse and mixing. Its dynamic rights management system also allows for changing usage rights after files have been delivered.

It's designed to work with Adobe AIR and the Adobe Media Player, which is scheduled for full release this spring. (It's presently in beta for Windows and Mac OS X.)

Adobe Flash Media Rights Management Server supports Windows Server 2003 and Red Hat Linux and sells for $40,000 per CPU for unlimited content protection. More information can be found here.

About the Author

Dave Nagel is the executive editor for 1105 Media's educational technology online publications and electronic newsletters.

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