Ozzie's Head Is on the Cloud
The ordinarily press-shy Ray Ozzie recently
to blogger Om Malik on cloud computing and the role of the desktop
After making the obvious statement that today's desktop has a '70s and '80s
feel (something other Microsoft execs likely agree with but cringe at hearing),
Ozzie pointed out that young developers, students and startups build for the
Web first, and this is the audience Microsoft must now address (Silverlight,
For its part, Microsoft pledges to build a more reliable cloud itself (for
MSN and Windows Live services), create better dev tools for mashups and develop
a model for cloud computing applications such that Microsoft remains a highly
There's a New Mag in Town: Virtualization
Over the last few years, almost no one launched new computer magazines. Of course,
the exception is 1105 Media, which started Redmond magazine in 2004,
Redmond Channel Partner in 2005, and broke out Redmond Developer News
Later this month, 1105 lets loose with Virtualization Review, and I'm
lucky to be a part of it. The premiere issue includes profiles of VMware, Microsoft
and Citrix/Xen; a roundup of top PC virtualization tools; a treatise on the
state of storage virtualization; a peek at Hyper-V; and loads of industry news.
We already have a Web
site and blog
up and running. You can subscribe here.
And you can pick up our free newsletter here.
Microsoft: The New New York
Microsoft CEO Steve Ballmer last year famously remarked that in 10 years, all
media will be digital -- meaning print will be deader than a run-over Texas
armadillo. Maybe Steve really believes such an absurd idea (despite iPods and
CDs, the LP is the hot ticket for young music-piles). Or perhaps he's trying
to will it into happening so Microsoft can take over the publishing business.
Like Google and Yahoo, Microsoft isn't really planning on doing publishing
the traditional way -- the hard way -- where you actually hire journalists and
editors and produce content. No, Microsoft and its ilk want to monetize content
produced by others. They want advertisers to connect with Microsoft by advertising
on Microsoft sites, or for advertisers and publishers to use Microsoft as the
Web advertising go-between. Here's
a rundown of what Microsoft has to offer.
The company has a new
partner, Rapt Inc., which Microsoft is in the process of buying. Rapt helps
publishers forecast and does inventory management. The software will be added
to Microsoft's Atlas Publisher Suite.
Mailbag: The Online Ad Boom
week, after Google officially cleared its acquisition of DoubleClick, Lafe
wondered whether the growing closeness between online companies and ad agencies
is a good thing. Here's are some of your thoughts:
Google has ALWAYS been an ad agency in disguise.
It's inevitable to have ads online. That's where the eyes are at. The
next big find is the holy grail of Web-blogged data and merge that with the
ever-expanding SharePoint/ShareWeb development. Think of it: When you buy
a car and something doesn't work, do you research the book that came with
the car or do you go online and see if someone else had the same problem?
Now look at all the data that's being socked into SharePoint and the ShareWebs.
Tell us what you think! Leave a comment below or send an e-mail to firstname.lastname@example.org.
Doug Barney is editor in chief of Redmond magazine and the VP, editorial director of Redmond Media Group.