Google: Going, Going, Gone? -- Redmondmag.com

Barney's Blog

Google: Going, Going, Gone?

Google never seemed to have a chink its armor until its most recent quarter where earnings missed analyst targets, and their premature release caused a bit of a collapse that was only halted when trading was frozen.

That was just the opening for critics. CNBC smelled blood, and one of its reporters is now asking if Google will essentially disappear in "5-8" years. Really? Yup, that's the question.

The argument, spearheaded by investment professional Eric Jackson, goes like this: More and more search is on mobile devices, not PCs where Google is clearly king. And these machines are too small to display ads of any substance. And what ads there are aren't going for much money.

Mobile also opens the door for new approaches to search, approaches that other companies may invent.

The result is not that the company disappears, but loses most of its influence, relevance and power the way Yahoo! has.

Posted by Doug Barney on 10/24/2012 at 1:19 PM

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