Microsoft Hanging With Losers -- Redmondmag.com

Barney's Blog

Microsoft Hanging With Losers

Nokia just saw its stock reach junk status. Yahoo goes through CEOs faster than Egypt goes through parliaments. And Barnes & Noble has been looking for a lifeline for the last two years.

What do these three companies have in common? They are all critical Microsoft partners.

Redmond's back-page columnist is scratching her head, wondering why Microsoft picks these guys first when any other player would choose them last.

Not only are all these in decline, none have the resources to mount a decent fight. For Nokia, the battle is smartphones -- and the iPhone and Android devices are no slouches.

Yahoo is the search/Internet partner, and Googe ain't exactly going to lay down.

So what about Barnes & Noble. Who's it taking on? Just little 'ol Amazon. No sweat.

Posted by Doug Barney on 07/11/2012 at 1:19 PM

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