Microsoft CRM a Social Butterfly? -- Redmondmag.com

Barney's Blog

Microsoft CRM a Social Butterfly?

Oracle, SAP and Saleforce.com get all the attention when it comes to CRM. But Microsoft is also in this game, offering cloud and on-premise versions.

The software was updated yesterday in the form of a service pack that is all about social media and close Office 365 interaction. Dynamics CRM can link to Windows Phone 7 devices, SharePoint, Lync and the Outlook Social Connector.

This offers users the ability to connect with customers in the way the customer chooses --and this communication is more real-time and ad hoc.

This is a great option but sometimes constant communication is more an annoyance than business enabler.

Are you bogged down by e-mail, the phone (cell and landline), IM and social media, or does all this make you more efficient? Fire up the communication client of your choice and share your views at [email protected].

Posted by Doug Barney on 10/26/2011 at 1:18 PM

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