W3C Tracks Tracking -- Redmondmag.com

Barney's Blog

W3C Tracks Tracking

Few like their privacy invaded. Even publicity-craving celebs draw the line at some point -- or at least pretend to.

You don't have to be Lindsay Lohan to have the Internet paparazzi hunt you down. All you need is a browser for sleazy advertisers to track your every move because your clicks can be recorded as clickstream data.

Microsoft's IE9 can block the gathering of this precious info. It is so good that the Worldwide Web Consortium (W3C -- an acronym that makes no apparent sense) is considering formally recommending the approach to others.

W3C likes the approach where end-users opt-in and tracking Web sites are blocked.

Posted by Doug Barney on 03/02/2011 at 1:18 PM

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