This Launch Really Is Virtual -- Redmondmag.com

Barney's Blog

This Launch Really Is Virtual

Microsoft has a crazy product launch strategy. While it always has a monster press conference, sometimes the launch is before the product(s) ships, sometimes when the product(s) ships and sometimes after the product(s) ships.

In the case of Microsoft's Sept. 8 virtualization launch, it looks like all of the above.

The company already has application virtualization tools it bought from SoftGrid (available only to those with top-tier license deals with Redmond), is currently running Hyper-V through the manufacturing process, and is close to finishing Virtual Machine Manager 2008.

Hopefully, there will be a few surprises for all the reporters trudging up to Redmond for this virtual shindig.

Posted by Doug Barney on 08/14/2008 at 1:15 PM

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