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IBM and Microsoft Top Tech Brands in Survey
According to international marketing brand firm Interbrand, IBM and Microsoft are No. 2 and No. 3 respectively in its 2008 ranking of the "Best Global Brands."
Both fall behind the No. 1 global brand, Coca-Cola. According to Interbrand,
IBM's "brand value" has increased 3 percent over the last year, enough
for it to pass Microsoft and take the No. 2 spot that Redmond held in 2007.
Even so, Microsoft's brand value grew 1 percent last year, Intebrand said.
Other tech companies to make it into the top 10 in 2008 -- alongside non-tech
brands such as GE, Toyota, Microsoft and Disney -- are Nokia (5th), Intel (7th)
and Google (10th). According to Interbrand, Google's value grew a whopping 43
percent this year; last year, it came in at No. 20.
According to Interbrand, HP ranks 12th, Cisco 17th and Apple 23rd. BlackBerry
was the only new technology brand to make the list this year, debuting at No.
73.
A complete list of Interbrand's rankings can be found here. Methodology information for the study can be found here.
About the Author
Becky Nagel is the former editorial director and director of Web for 1105 Media's Converge 360 group, and she now serves as vice president of AI for company, specializing in developing media, events and training for companies around AI and generative AI technology. She's the author of "ChatGPT Prompt 101 Guide for Business Users" and other popular AI resources with a real-world business perspective. She regularly speaks, writes and develops content around AI, generative AI and other business tech. Find her on X/Twitter @beckynagel.