Internet Criticism Tumbles Into Silicon Valley -- Redmondmag.com

Internet Criticism Tumbles Into Silicon Valley

By Scott Bekker
08/27/1998

After their study of large corporate Web sites, Shelley Taylor & Associates (Palo Alto, Calif., www.infofarm.com) reported that Silicon Valley's own homepages leave much to be desired, despite their access to development tools, and that the three key sectors of visitors -- customers, investors and potential employees -- wouldn't find what they needed on those pages.

The report, appropriately called Missing Links in Silicon Valley, named Autodesk Inc. (Cupertino, Calif., www.autodesk.com), Sun Microsystems Inc. and Cisco Systems Inc. as three sites that reflect a high degree of cross-functional integration and comprehensive content for the audiences they are designed for.

Data from other sites, however, reveals that 25 percent of sites do not have job links on their pages and that 48 percent of sites do not provide an investor link. Another discouraging factor is that most do not give enough information for a customer to even contact someone from that company.

The compiled data contrasts the analysis of 50 of Silicon Valley's most successful technology companies -- software, Internet, semiconductor, semiconductor equipment, computer and computer equipment and network -- with the sites of 100 of the world's largest companies. -- Brian Ploskina, Assistant Editor

About the Author

Scott Bekker is editor in chief of Redmond Channel Partner magazine.

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