News
Survey: Google Knocks Microsoft From Top Brand Perch
Google is now the world's most valuable brand, followed closely by GE, Microsoft
and Coca-Cola, according to Millward Brown Optimor's 2007 Brandz survey.
Microsoft was tops in 2006, but it fell two spots this year to No. 3. GE came
in second and Coca-Cola was fourth.
According to the survey, the Microsoft brand's value has dropped 11 percent
in the last year, while Google's grew 77 percent. Last year, Google ranked No.
7.
Overall, technology is ranked as the fifth most powerful brand category, with
growth of 14 percent since last year.
Other technology companies ranking in the top 10 were China Mobile at No. 5
and IBM at No. 9. HP came in at No. 15, with brand value up 27 percent over
the last year, the survey said. Apple came in at No. 16, with its brand value
up more than 55 percent.
Cisco, Intel, SAP, Oracle and Dell all made the top 40.
This is the second year that Millward Brown Optimor, the "brand finance
and ROI unit of...market research and
consultancy Millward Brown," has conducted this survey. This year, at least
1 million consumers were interviewed for the survey, which covered "almost"
400,000 worldwide brands, the company said.
"The ranking is based on the brand's 'dollar value,' calculated by using
an economic use approach; the brand value
shown in our ranking is based on the present value of the earnings that the
brand is expected to generate in the future," the company explained in
a release.
Google and Apple topped the survey's list of brands with the highest momentum.
The survey also breaks the brands' value by region and industry.
To view more results from the survey, go
here.
About the Author
Becky Nagel is vice president of AI for 1105 Media, where she specializes in training internal and external customers on maximizing their business potential via a wide variety of generative AI technologies as well as developing cutting-edge AI content and events. She's the author of "ChatGPT Prompt 101 Guide for Business Uses," regularly leads research studies on generative AI business usage, and serves as the director of AI Boardroom, a new resource for C-level executives looking to excel in the AI era. Prior to her current position she was a technical leader for 1105 Media's Web, advertising and production teams as well as editorial director for a suite of enterprise technology publications, including serving as founding editor of PureAI.com. She has 20 years of enterprise technology journalism experience, and regularly speaks and writes about generative AI, AI, edge computing and other cutting-edge technologies. She can be reached at [email protected].