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How Will Microsoft Rename SkyDrive?

Microsoft's announcement last week that it must find a new name for its SkyDrive and SkyDrive Pro cloud storage services is the latest blow to Microsoft's efforts to maintain consistent branding for its flagship products.

The company must stop using the SkyDrive brand after coming up short in a legal dispute with British Sky Broadcasting Group, which claimed it had dibs on the name. It's a setback for Microsoft, which has heavily marketed SkyDrive over the past several years and has described it as the key cloud storage component for Windows 8x and Office 365. Likewise Microsoft last year attached the SkyDrive Pro brand to the cloud-based online storage component for SharePoint 2013 and the SharePoint Online component of Office 365.

So what should Microsoft call it? Should the company emphasize the Azure brand and call it Azure Drive? That's a bit of a tongue-twister. What about WinDrive? That's presuming Microsoft could work out something with Tormax, which has a glass sliding door called Win Drive.  Share your suggestions below.

Speaking of naming changes, one that Microsoft quietly changed this week was Power Pivot, which originally was one word. The company acknowledged the change explaining it was intended to bring consistency to the other BI offerings. Microsoft outlined plans this week to release a preview of its new Power BI tool for Office 365.

Posted by Jeffrey Schwartz on 08/09/2013 at 2:15 PM


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