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Gartner: Windows Won't Have Impact in Tablet Market

Microsoft is now barely in the tablet market. And according to Gartner, four years from now Microsoft will still be barely in the tablet market.

While there is hype and excitement over the Windows 8 Metro mode (which is aimed at tablets), in 2015 the iPad will still rule the roost with nearly 150 million units sold that year, Android second with a healthy 116 million tabs taken and Windows less than 35 million making it out the door.

Hey, 35 million ain't bad. I expect a lot of these to go to IT pros and enterprise workers based on its presumably better compatibility with enterprise -- it's still Windows after all, isn't it?

What would compel you to buy a Windows tablet rather than an Android or Apple unit? Share your thinking at

Posted by Doug Barney on 09/28/2011 at 1:18 PM

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Reader Comments:

Wed, Oct 5, 2011 Jack B. Day Pittsburgh, Pa 15235

What would make me choose a Microsoft Tablet over Android or Apple?
The number one thing that I would be looking for is compatibility with what I am
currently using which are windows PCs and Servers. Functionality like full function
rdp that connects all the time, a browser that allows you to disconnect from all on-line
applications/sessions and actually close and kills the process, a standard USB port that
can be used for the purpose of connecting devices or downloading/uploading files, and
MS Windows Applications. This is what I would expect of a tablet that could be a useful
tool for IT Professionals other than this it’s just under the category of Nice-to-have.

Mon, Oct 3, 2011 Tom

What would compel me to buy a Windows 8 Tablet? Let's see - first it must run smooth as silk with no hiccups, even while running 6 apps at once. Full Outlook integration/compatibility including email/calandar/ToDo and OneNote. Not be dependent on or any other online service. Full office viewing capability & light editing...kinda like 365 only in the tablet. Include a full browser with flash and silverlight compatibility at a minimum (with other common plugins available/installed at launch). Lastly, include a fully compatible Adobe Reader app. Moreover, this should all be able to be removed/readded/updated at USER will (not vendor will). It should also include a large selection of 3rd Party Titles that are ready and easily installable (not just flashlight, dumb sound apps, or web apps either - games, book readers, utility programs, etc). Provide an optional dock to turn it into a laptop as well, and I am sold. I guess a good video player should be included too.

Wed, Sep 28, 2011 MJ DC

Windows on a desktop or laptop, I love it. For an OS to be so compatible with so many hardware vendors and platforms is impressive. Tons of free apps. You could use Windows with freeware only software titles and not miss a beat from a usage perspective. Had windows ce lived up to the potential of its desktop counterpart, IOS may have had stiffer competition. With that said, Apples tablet success is due to it's Ipod/Iphone following. Already such a popular well thought out platform, would be hard to get folks to switch. Especially since the best competitors are more buggy, inferior & lack quality apps. Apple has already dominated the tablet market, slam dunk even. I own every platform of tablet, my personal favorite is BB Playbook overall, but based on apps support, I tend to go back to my Ipad 1 a lot. If they include flash, it's lights out for the competition. I think google stands a better chance than Microsoft at this point. The tablet is no PC replacement, it should be a mobile accessory to the PC, with that in mind, vendors & developers should know I won't type a thesis on my tablet, but I may need to access it(thesis), edit it or forward it on. Functionality, Reliability, Stability and build quality need to be considered. It's these areas especially where the cheaper tablets fall short. Microsoft needs a viable hardware partner, before considering an OS to compete.

Wed, Sep 28, 2011 Karl Compton Houston

I'd buy a Windows (x86) tab for work; we have a fleet of HP tablets running XP and Win7 with good success. They run an Electronic Health Record system, and it works relatively well. You have to have Windows compatibility in most business environments. I wouldn't buy a Windows tablet for entertainment in any circumstance I can foresee. The newly announced Amazon tab for $200 sounds like a pretty high-value solution for my needs. I'll almost never use a tablet in a 'portable' scenario; if it doesn't fit on my belt, it isn't portable enough. I use my Blackberry for reading when I have downtime away from the house, and currently use a Playbook for media consumption around the house. The Amazon tab would be just about as good for that purpose, and costs 60% less. Of course, I'm not a Millenial who can't stand to be offline for 5 minutes, so my needs may not be typical; I actually like it when I don't have to carry a phone.

Wed, Sep 28, 2011

I think the tablet/slate market is still Microsoft's to win or lose. They have the advantage of offering a fully integrated OS that will provide full functionality in a business environement. Maybe this market will splinter into consumer and business segments. The analysts are all academic sh##heads that have no accountablity and a poor track record.

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