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Sun CEO Tweets Goodbye

Jonathan Schwartz, the CEO of Sun with the Jesse Ventura ponytail, is no longer CEO of Sun. In fact, Sun is really no longer Sun now that Oracle has officially bought the former Java/SunRay/Solaris/SPARC powerhouse.

When high-powered execs resign, usually there is a carefully crafted press release talking about "other opportunities," "amicable partings" and "pride in the work done." But Schwartz is no average exec -- he quit through a tweet!

And here's another thing not so average: He resigned via Haiku, writing, "Financial crisis/Stalled too many customers/CEO no more." The thing I like is, even though he's on Twitter, Schwartz had the class to actually spell properly.

Is there a business use for Twitter? How do you tweet? Do you hate misspelled tweets as much as I do?  Send e-mail (not a tweet) to dbarney@redmondmag.com or post your comments below.

Posted by Doug Barney on 02/05/2010 at 10:18 AM


Reader Comments:

Fri, Feb 5, 2010 Ray Zayas Tampa, Fl

That is the greatest/funniest haiku I've ever read! It makes me want to sign up for twitter...almost...

Fri, Feb 5, 2010 Inak

Since it doesn't include a kigo (seasonal/time of year reference) or kireji (no real English equivalent, kind of a break in thought a little like a caesura), it technically isn't a haiku but it fits the "Americanized" form of haiku in that it's 3 lines of 5, 7, 5 syllables. As it's more biographical in nature, it's closer to a haibun than haiku.

Fri, Feb 5, 2010 JadedConsumer

http://jadedconsumer.blogspot.com/2010/02/schwartz-quits-sun-doesnt-understand.html Schwartz Doesn't understand haiku at all, and his tweet isn't a haiku it's an embarrassment!

Fri, Feb 5, 2010 JadedConsumer

It's http://jadedconsumer.blogspot.com/2010/02/s DOT chwartz-quits-sun-doesnt-understand.html. To quit with a tweet isn't a surprise, but his effort at a so-called haiku is simply an embarrassment.

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