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Windows 8 Logo Goes Metro

Microsoft unveiled and explained how it devised its new logo for Windows 8 today.

The intention of the design was to reflect the new Metro-style user interface seen in Windows 8, while staying within logo traditions used for past Windows products, ranging from Windows 1.0 to Windows 7, according to Sam Moreau, Microsoft's principal director of user experience for Windows. The new design has lost the multicolored panes and flag-like aspects seen with earlier logos, he explained, in a blog post.

New Windows 8 logo
The new Windows 8 logo.

The new logo is squarer and flatter than recent iterations, much like the Windows 8 user interface itself. Microsoft has previously explained that the Metro UI used in Windows 8 was designed to make it easier to access to programs that were getting buried in the start-screen menu system. Microsoft made the access more direct through its tile-like UI in Windows 8, while also facilitating touch interactions.

With regard to the font used in the logo, Moreau said that Microsoft is using "the International Typographic Style (or Swiss design) that has been a great influence on our Metro style design philosophy." He said the font is typically used to indicate directions in subways and airport terminals.

About the Author

Kurt Mackie is online news editor for the 1105 Enterprise Computing Group.

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Reader Comments:

Wed, Mar 7, 2012 Greg Canada

I think it's a good logo. Clean and unpretentious. The old flag thingy was getting quite dated, and flat squarish design elements are modern and up-to-date. Apple's corporate logo is an excellent example of flat and unassuming as well, but their product logos (remember, we're talking about a product here) are absolutely awful. Abyssmal. Give me the Windows 8 logo over the iCloud or OSX logos any day.

Wed, Feb 22, 2012

Somebody needs to tell them they got the colors backwards on the Finnish (Nokia) flag . I'm sure I'll get used to it but that logo is as dull and lifeless as the Metro Windows 8 interface. And, yes, I use the beta preview so I know what I'm talking about.

Fri, Feb 17, 2012 azredwinger Phoenix AZ

So...lack luster logo = lack luster product? This is just so stupid.

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