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Nimble Ties Social Networks to SaaS-Based CRM

Salesforce.com might be leading the charge when it comes to bringing social networking to customer relationship management but it's not the only CRM vendor banging the social drum.

Nimble on Tuesday released a new version of its eponymous cloud-based CRM offering. The new Nimble 2.0 adds tighter integration from third-party social networks, including Facebook and Google+. In addition, Nimble 2.0 consolidates notifications from the likes of Facebook, Twitter, Google+ and LinkedIn. The aim is to allow sales reps to better serve customers based on their social network interactions.

Nimble
[Click on image for larger view.]

The new release also sports improved contact records, which Nimble describes as the embodiment of the customer relationship. With the new user interface, the contact records can bring together messages and feeds from contacts' social networks. Nimble said the upgrade offers improved navigation and data-importing capabilities. It also now supports closed loop marketing, or CLM, through integration with social marketing platform provider HubSpot.

Nimble's SaaS-based offering is primarily used by small businesses. The company boasts 30,000 subscribers among 2,800 companies who pay $15 per user per month and 250 channel partners worldwide.

Since its launch last year, the company has generated a lot of buzz. Nimble CEO Jon Ferrara launched GoldMine Software in 1989, which went on to become a major supplier of CRM software to small and medium businesses. Nimble last month received $1 million in funding from Google Ventures, along with a variety of angel investors who include Mark Cuban, Jason Calacanis, Don Dodge and Dharmesh Shah.

Posted by Jeffrey Schwartz on 02/14/2012 at 1:14 PM


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