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Doug's Mailbag: No Love for Microsoft's Logo

You really hate it. And here's the proof:

Microsoft looks to be going for a new image, and not with just the logo. From the new Surface tablet to Windows 8's new 'formally known as Metro' interface, Microsoft is changing. The new logo reflects that. It's very simple. But, it is very generic and lacks familiarity. Like you said, it looks like a college paper heading, which it pretty much is. Just a generic font.

Logo recognition is huge in today's market. There are even apps out there to 'guess the logo.' Sadly, I think this is where Microsoft is taking a step backwards. There is nothing there that really sticks out and becomes familiar. I guess MS Paint is a great tool for Microsoft designers!  

Thanks for always having a good read with Redmond magazine. I have to say that some things I read in there make me furious, while others make me smile. Definitely learn a lot every issue.
-Dustin

I'm hearing midi music in my head when I see that new (old school) logo!

Hope you don't have to look at it every day.
-Anonymous

The MS logo we all know had a unique, timeless, clean look to it -- the new logo blows.

The letters aren't even fully kerned!

Bad move for Microsoft.
-Markus

The new MS logo sucks. What is there that is good about it? Nothing. Lame is a nice word for it. Someone should have known better.
-Greg

It sucks.  Kind of like the idea to turn Windows into a touch-centric OS.
-Anonymous

Share your thoughts with the editors of this newsletter! Write to dbarney@redmondmag.com. Letters printed in this newsletter may be edited for length and clarity, and will be credited by first name only (we do NOT print last names or e-mail addresses).

Posted by Doug Barney on 08/27/2012 at 1:19 PM


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Reader Comments:

Tue, Aug 28, 2012

And why is the logo blurry? I mean look at microsoft.com and specifically at the name MICROSOFT next to the squares. Very blurry just like the rest of their UI changes like in Outlook.com, their support forums now reflect this, and especially the VS2012 UI which is really pathetic. What's up with all the grey man? Grey text on grey backgrounds; grey text on white backrounds; very light grey borders which blend into other light grey borders or white content. What a mess. I once really liked their utilitarian-like UI designs which were right to the point. Now I try to spend as little time as possible looking at it.

Tue, Aug 28, 2012 Max Orlando

Maybe Microsoft is trying to be big in the third-world where they've never seen computers before. The graphic design of Office 2013, VS 2012 and Win8's "Modern" interface ought to do well there.

Tue, Aug 28, 2012

First VGA displays come to my mind, 16 colors with somewhat high resolution. That was only 25 years ago...

Tue, Aug 28, 2012 Jay Mohney Maryland

What strikes me is with the capabilities of today's monitors and graphic cards, Microsoft decided to go for a look that could look good on a VGA monitor from 20 years ago. It is not just the logo, but Win 8 and even the new Outlook-look of Hotmail. This new look makes no sense to me.

Tue, Aug 28, 2012 New England

I agree, you blew it, come on MS, step up to the future. The logo should get everyone to love MS, not a ho hum but WOW!!!!

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