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New Microsoft Logo Underwhelms

I am usually the guy that defends Microsoft, arguing that the company is hipper than it gets credit for. With the new corporate logo, the company isn't helping my cause. The Windows part of the logo changes to keep the squares Windows 8's "Modern" interface. I thought that part looked pretty lame.

But the name itself went from looking pretty smooth to appearing like the title page of a high school term paper.

Now keep in mind that art is subjective and this is just my opinion -- and it may grow on me. At first blush, though, it just doesn't work. Still, I'd rather have a logo that doesn't work than a product that fails.

What is your subjective take on the logo? Throw your rotten tomatoes or blow kisses at dbarney@redmondmag.com.

Posted by Doug Barney on 08/24/2012 at 1:19 PM


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Reader Comments:

Wed, Aug 29, 2012 Jim

Am I the only one here who likes it?

Tue, Aug 28, 2012 Mary

I'm not sure I'd throw out the marketing VP. My opinion (which along with $5 might get you a coffee at Starbucks) is that Microsoft has some of the best marketing people on the planet. As for this logo...I'm really trying here...but it's just not right. I can't find a good way to justify it. The departure from the regular MIcrosoft font really ruins the whole effect. I can understand if they're going for a new, clean, simplified look, but that shouldn't include forsaking the font that is so well known. It would be like Coca Cola deciding to change and use standard Arial. No one would recognize the logo anymore.

Mon, Aug 27, 2012 Max Orlando

I've put the brakes on any upgrades of my MS stuff until Redmond shows some sense. Like an earlier poster, I've upgraded all my hardware so I can hunker down and stick with W7 and all my other software for awhile. That's OK ... I was getting tired of the constant upgrade cycle anyway. Time for a break. I'll just use what I have for awhile.

Mon, Aug 27, 2012

That is one of the most blah logos I have seen in a long time. Surely they can do better than that.

Mon, Aug 27, 2012 Vic Charleston, SC

Simpler. Like I wish their software was.

Mon, Aug 27, 2012

UGLY! Just like the whole Windows 8 / XBox 360 UI : UGLY, UGLY, UGLY -- AND Hard to use! Had to quickly upgrade my old computer hardware so I could still get Windows 7!

Mon, Aug 27, 2012

Lame log is LAME.......... Gooby pls...

Sat, Aug 25, 2012 X.... Trinidad and Tobago

A logo affects the product in the long run, because a logo identifies the product being sold with the company. If a logo is a knock-your-socks-off type of logo, then guess what?, so too is the user's perception of the product. If the logo is lame as is evident with what they have come up with, then the product is going to be perceived as lame.. Bottom line, the logo is an epic failure. MS's attempt to redesign themselves only seems to bring bad luck each time they do so. Added to that they are always making major overhauls to the OS ui every three years. Why not just stick to one well-known interface and continue to upgrade the underlying code? Why confuse the heck out of millions who now have to find another 'easy' way to access their programs? Why do you think apple is always on top of their game? Simple ui that everyone knows, continuous updates to underlying code, affordably priced and even if there are changes to the overall look of the OS, it's not drastic. This should be Microsoft's main focus, instead of seeking to 'prettify' everything... they're already bleeding cash, Let's see how well Win 8 does. Pretty sure 85% will wait until the next major OS release and skip Win8 just like they did with Vista.

Sat, Aug 25, 2012 Mike Barker Nara, Japan

When I first saw it, I said, "That looks familiar." Driving around today in Japan, I happened to see a car with the new "old driver" mark on it. "That's it!" http://en.wikipedia.org/wiki/Koreisha_mark Rounded edges instead of squares, but the colors are very close, I think. So does this mean MS is the "old driver" for computer systems?

Fri, Aug 24, 2012 Chicago IL

I think someone at Microsoft has been playing too much MineCraft or letting the developers do graphic design. I liked the Aero Glass look.

Fri, Aug 24, 2012

It just proves no one likes change and everyone has an opinion. At least it shows they are trying to change perception, which clearly needs to happen, because no matter how good the products are, the perception is an "old" company and not the shiny new penny.

Fri, Aug 24, 2012 US

I know I could have WOWed" better but it"s going into a song and dance for me, "BlockWord". I got it, didn't you!

Fri, Aug 24, 2012 josh

On the bright side, it does provide a "logo" as opposed to a stylized name/type. What is hard to differentiate though is this new "Microsoft" logo from the old "Windows" logo

Fri, Aug 24, 2012

Really very unprofessional - looks like someone's 2nd-grader came up with it.

Fri, Aug 24, 2012 rich m

the clolored sqaures of the logo look like the Metro display for Windows8.

Fri, Aug 24, 2012

totally agree. I don't like the font at all.I don't think the logo looks high end or high tech...

Fri, Aug 24, 2012 JR

I can barely contain my joy at the uh, whatever.

Fri, Aug 24, 2012 Steve

What RICK said... Who cares?

Fri, Aug 24, 2012

Wow..how exciti.....zzzzzzzzzzzzzzzz

Fri, Aug 24, 2012 HMMM...

It is SO cool. I mean, don't you think it's so cool how they made the 'ft' at the end touch eachother as if they were just one letter, and the way those white lines intersect in the middle of the four colored squares, just awsome, and that perfect pantone shade of 'rainy day grey' that they chose for the name 'Microsoft',.... killer logo guys, I know you agree with me, don't be shy to speak up.

Fri, Aug 24, 2012 Rick

It's a logo, doesn't affect the product. It's not much more than a crappy driver's license photo. Move along, not much to discuss here.

Fri, Aug 24, 2012

Logo is a sad, sad representation of MS. Time for a new marketing VP

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