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A Mac Tab Would Be Sweet To Swallow

Recently I argued that the Microsoft Surface, being both a tablet and a full PC, is twice as good as an iPad. The iPad is cool and super stable with an unbelievable design, but only does so much. The surface won't be nearly as elegant, nearly as well executed, but will be a true workhouse.

Half of you believe me an idiot, the other thought I might be onto something (sounds like home). Need proof? Here you go.

Apple made a concerted decision not to build a computer but a pure tablet. And for me, that's the problem. I want the opposite. I want Apple to rethink its strategy and start building a Mac tablet (if it hasn't done so already).  Now I know Apple's stock is bigger than Donald Trump's ego, but even though I think the Win 8 Surface will be superior for the enterprise user, the Mac tablet would be superior by virtue of better execution and design.

Just as the iPad is an opportunity for the Surface, the Surface is an opportunity for a Mac Tab.

To be clear, from just a tablet perspective, the iPad will, in all likelihood, be far better than Win 8 tablets. Fortunately for Redmond, I don't think that's the game it's planning to play.

This one is going to be fun.

From a pure tablet standpoint, how does Windows 8 stack up? Give it to us straight at

Posted by Doug Barney on 07/11/2012 at 1:19 PM

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Reader Comments:

Mon, Jul 16, 2012 Roger New York

You truly are an idiot!

Fri, Jul 13, 2012 Rick MN

Dear Doug,
Disclosure: I haven’t seen the MS Surface and have only tinkered with the other people’s iPads although I have both PC and Mac desktop and laptop systems.
I understand the desire to have a lighter, more fully functioning tablet but isn’t that really the latent desire to have a desk top system shrunk to something the size of your phone?
We see the desire to mobilize everything but doing real work, even reading numerous emails on a mobile device is a joke. Yes, it can be done, and the portability to double check some information is wonderful and a larger more robust, fully functional device as an MP3 /MP4 player is great but it really ends there.
If we look at the success of Netbooks (tongue in cheek (TIC)) as an alternative or replacement for the cumbersome laptop, I know of no one who has used one or expressed interest in using one for development purposes. Personally, using a laptop as a development machine is marginal. My laptop has better features than my desktop, more RAM and faster processor, but for some reason I do not feel as productive on the laptop as I feel limited by the condensed keyboard, the annoying track pad, the single screen, and I always pack a mouse and thumb drive or two. I do like the portability which invites more monitoring activities individually, and group. This is where I believe Apple found the features that the consumer wants; monitoring, without the overhead of a development tool.
Is MS likely to be successful with the Surface?
Referring back to my disclosure, I would ask; how is Surface with a full OS different from the Fujitsu Laptop and Toshiba laptop where the screen twisted around to become a book-like touch screen laptop? Is this a form factor replacement to the Netbook?
The real question: Is there a market for the Surface different and distinct from the market already occupied by laptop manufacturers that have been using, bundling MS OS for the past decade or two? And are the manufacturers in the Netbook and Laptop space considering their options when it comes to what OS to have pre-loaded?
I see this as a potential big boon to the Linux-Open Office crowd and another Ballmer faux-pas.

Wed, Jul 11, 2012 Dennis Podgorski Chicago

Third party company already did the MacBook Tablet and from what I could tell they did not sell many. The company is back with a ModBook Pro version due in the fall For more info check below Can even setup so dual boot OS X and Windows - If you need that capability.

Wed, Jul 11, 2012

I agree with your wish list... Apple needs a real tablet not a large cell phone such as the iPad. I have been using the original iPad early... and it just doesn't have the power to do the real computing that I need. It is great for some things, but overall its just a big cell phone

Wed, Jul 11, 2012 Dan Iowa

I object to the term "pure tablet" in reference to the Ipad. Lets face it. The tablet existed long before the Ipad. If you want to call the Ipad a tablet that's fine, but call it a "scaled back tablet" or a "tablet with touch" or a "netbook tablet" if you want. A "pure tablet" was, in my opinion, always a full blown computer. Just because we now have Ipads does not change that. For the record before there were Ipads, there were those tablets that came with a stylus so you could write in handwriting. If you start redefining the term to mean something other than the generalized category it represents, then it becomes a meaningless term; which is perhaps where we are anyway, and that would account for the silly judgements on unreleased products that perhaps reflects more a statement of what type of fanboy one claims to be than anything else..

Wed, Jul 11, 2012 Mark Washington State (not Seattle)

Doug, Wishing for a Mac tablet presupposes that the Mac is a good Windows desktop compliment or replacement - it's not. Last Summer's Lion/AD debacle is too typical. Apple delayed releasing the OS 7.2 patch for nearly two months just to bundle it with iCloud. Meanwhile, we were holding back new Mac replacements until they would authenticate properly on our network (among other issues). I advised our Business Manager to alter the language in a grant proposal from requesting iPads to include a possible Win 8 alternative. This was weeks before we heard anything about the Surface. I hope by the middle of next year our iPads will be considerd legacy devices.

Wed, Jul 11, 2012 Lights

Why is it people think a tablet that is a full blown computer is a good idea? Personally, I think it is a lousy idea. I have a laptop for that funtion. I use a tablet because it is light, has incredible battery life, and allows me to consume information on the go, watch movies, and connect with email and a webcam. A low cost tablet fits this requirement perfectly.

Wed, Jul 11, 2012 Tom

It's not from Apple, but check this upcoming tablet out.

Wed, Jul 11, 2012 Rodney Knight Wyoming - Big Wonderful!

Doug, I hope at this time you remember my e-mail to you about my Dell Duo. it and the other 2 for my kids are still going strong, and have provided me with a low end surface experiance for years. Do i want a Surface, yes I'll be very interested in it. for now Duo is the way I roll. Also note - Machines that Windows 8 can run on - Duo is on that list - waiting for some downtime to try Dual boot on it. Thanks for the read.Rodney

Wed, Jul 11, 2012 TheKMan Southern USA

From what I have seen I already view the surface as being elegant and well executed. What makes the iPad more elegant any way? the fruit logo?

Wed, Jul 11, 2012 doug

"The surface won't be nearly as elegant, nearly as well executed" And you say this with what evidence?

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